At a Glance
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How to Increase Facebook Marketplace Conversions 8X
Generating 100+ leads through the Facebook marketplace is only beneficial if you can convert some to loyal customers. However, that’s not what happens many times.
Does this sound familiar?
Your automotive dealership generates a list of quality leads and anticipates a high return. Unfortunately, over the next few days, you lose leads, your team runs into delays when responding to leads, and the leads they connect with aren’t relevant buyers.
Spending time on cold and unqualified leads isn’t the best use of your time and resources.
Instead, develop a lead management process customized for automotive dealers. The process allows you to efficiently qualify and respond to Facebook marketplace leads.
Learn four tips to help you manage and convert more leads, so you see your conversions increase 8X.
1. Respond Quickly
Your response time is the determining factor of conversions.
According to a recent InsideSales report, if you respond to leads within five minutes your conversion rates are 8X higher than if you wait six or more minutes. Yet, 57% of businesses wait longer than a week to reach out to leads.
Building a quick and responsive lead management strategy will skyrocket your Facebook marketplace conversion rate.
2. Connect Multiple Times with New Leads
Persistence pays off when you connect with new leads.
The same report also found that 81% of companies will follow up fewer than five times. However, if you follow up seven or more times, you can increase your connections by 15%.
3. Schedule Your Contact
WHEN you contact leads matters as much as HOW you’re reaching them. Waiting just 24 hours can increase your conversion rate. The InsideSales report found that conversion rates are 19.7% higher on Tuesdays and 15% higher on Mondays and Thursdays than on Wednesdays and Fridays.
Consumers are also more receptive to contact in the morning. You are 28.4% more likely to connect with leads between 9-10 a.m.
4. Focus On Qualified Leads
While dozens of leads might reach out to your company, not all those leads are potential buyers.
Qualifying leads is crucial to ensure you make the most of your time and resources. Lead qualification reviews the leads for behavior that indicates they’re serious buyers. The qualification process may also include asking leads questions to determine their interest level.
An effective way to qualify leads is to put them in an automated email sequence. The email sequence will warm those leads up to your business. Then, as you notice the leads opening and responding to emails, you can move them forward in the sales process.
Put Your Conversions into Hyperdrive
Benefiting from your Facebook Marketplace marketing starts with a strong Facebook lead management strategy. DrivingIt helps you handle leads as they come in.
Our team of highly trained automotive sales experts is there to connect with leads even when you can’t. That way, you can communicate quickly and at the most effective times of the day.
After our team qualifies leads, we send them directly to your CRM, so they’re ready for your lead nurturing campaign to finish the sales cycle.
Book a demo to see how our qualified lead plan can boost your conversion rate 8X.
