At a Glance
For those too busy to read the whole article, we’ve created the “At a Glance” section with hyperlinks so you can skim the important points and get deeper insight by easily visiting the section that interests you.
- Facebook Marketplace is removing your dealerships ability to post inventory on a Facebook business profile
- The only option to post inventory online is through a personal profile, which will still affect the leads you already generated.
- Your data is at risk, as Facebook will be deleting listing data on January 30, 2023.
Facebook Marketplace announced on January 30, 2023, Meta will no longer support the ability for sellers to create listings using a Facebook business page. This means dealers lose 30% of their leads generated through the platform. Read the announcement below:
“Starting on January 30, 2023, Meta will no longer support the ability for sellers to create vehicle & real estate/rentals listings using a Facebook business Page, along with the Vehicles Tab and Manage Inventory tab in markets where this feature is currently available. The free person-to-person listings for vehicle & real estate/rentals listings will still be available on Marketplace. Your ability to reach audiences via ads is also not changing. We are simply changing how inventory may be displayed in the future.
What will happen after the changes are made?
Come January 30th, 2023, you still have ways to drive success on Facebook. After this change, people on Marketplace can continue to create vehicle & real estate / rentals listings from their personal profile.
For auto businesses, we continue to invest in innovative solutions to deliver on the automotive sector’s needs in the future. You can learn more about strategies and solutions for dealers on Facebook/Meta in our new Dealer Marketing Hub.
What can I do about my data?
After January 30, 2023, all existing listings that businesses have posted with their Facebook business Pages will be deleted. We recommend that you take a look at your existing listings and download them prior to January 30, 2023 if you would like. Instructions on how to download your information can be found here.”
To make sure you don’t lose your data, dealers need to take action now. Luckily there are solutions out there such as DrivingIt, that enable you to keep your listings on Facebook Marketplace.